Vacature Brand Manager at FincoEnergies in Amsterdam

Brand Manager at FincoEnergies

Brand Manager at FincoEnergies


Renewable Energy and Decarbonisation Services

Wat houdt deze functie in?

Are you a driven professional with a passion for brand management and a talent for strategic marketing? Do you have experience in developing and implementing brand positioning and want to contribute to a sustainable energy transition? Then the position of Brand Manager at FincoEnergies is for you!

What does this job offer you?

  • A salary between 45 - 90k annually, based on full-time employment and experience;
  • A challenging role in which you will be in charge of the branding of the GoodZero and GoodShipping brands;
  • A role in which hybrid work is possible.

Do you recognize yourself in this?

  • You like to contribute to a sustainable energy transition;
  • You have 5+ years of experience as a Marketing Manager or Brand Marketer;
  • You are naturally curious and enjoy delving into complex topics.

Vacature Brand Manager at FincoEnergies

Job description

As a Brand Manager, you are responsible for developing and implementing brand management plans to position and increase the brand awareness of the assigned brands: GoodShipping and GoodZero. You work closely with the marketing colleagues in different divisions to ensure that the plans are well aligned. You closely monitor market developments and share your market knowledge with the team. This includes conducting market analyses, brand assortments, and competition, and developing proposals for the use of new marketing mix tools based on market and consumer trends. Your knowledge of the market and the usefulness of your analyses and findings are crucial for the success of this position.

In addition, you are responsible for developing brand plans that support the positioning and profiling of GoodShipping and GoodZero, in line with the company's strategic plan, budget, and marketing calendar. You determine goals, sub-plans, methods, and resources for implementation and coordinate these plans in execution.

When executing the approved plans, you determine the necessary activities and allocate the required resources. You collaborate with digital and content experts from the marketing team and occasionally with external agencies to successfully execute the plans. You strive for optimal brand value, where the brand image aligns with the overall corporate identity. You plan creative and commercial initiatives focused on the specific brand and develop concepts and promotional activities for each distribution channel.
At FincoEnergies, we are looking for a driven professional with a passion for brand management and a talent for strategic marketing.

About the organization

FincoEnergies (Rotterdam/Amsterdam) is a dynamic and innovative organization that focuses on the energy transition. They offer sustainable energy solutions and provide transport fuels and credits to a wide range of national and international clients. With a strong focus on sustainability and innovation, they aim to support their customers in reducing their CO2 footprint and optimizing their energy consumption.

The organization is characterized by a culture of collaboration, professionalism, and customer focus. FincoEnergies employs around 350 passionate and driven professionals who are constantly looking for new ways to contribute to a sustainable future. They invest in the development of their employees and provide them with the tools and opportunities to grow within their field of expertise.

They are inspired by Darwin's finches and their ability to adapt to different conditions. Regardless of the challenges that come their way, they evolve to remain at the forefront of the energy transition. With their strong brand portfolio, including GoodFuels, GoodShipping, GoodZero, GoodPower, and GoodBiomass, they offer an all-in-one solution for innovation, expertise, and delivery reliability.

The role of Brand Manager falls within the Marketing & Communication team, which consists of 12 colleagues. In this role, you report directly to the Head of Marketing & Communication.

Who are you?

You are a motivated and flexible professional who sees challenges as opportunities and is not afraid to take initiative. You will be working with complex material, but because you are naturally curious, you are eager to take on the challenge. Not all lines are predetermined, which means there is a lot of room in the role, but also means that you have to be able to work independently to make it a success.

In addition, you bring the following characteristics:

  • You have at least five years of work experience as a Brand Marketer or a comparable function;
  • You have at least a bachelor's degree (HBO);
  • It is a bonus if you have B2B experience;
  • You are fluent in English;
  • You have an intrinsic motivation to contribute to the energy transition;
  • You don't mind working at the office in Amsterdam and/or Rotterdam and occasionally from home;
  • You are available for 32-40 hours per week.

This is how you will make a difference

With your experience in branding, you can increase the name recognition and positioning of GoodZero and GoodShipping.

What else does this job offer you?

The following benefits are offered for this position:

  • An annual salary (45 - 90k gross per year based on full-time employment and depending on your experience);
  • A 32-40 hour contract;
  • A collective pension plan of which 2/3 is covered by FincoEnergies;
  • An annual vitality budget of €900 gross;
  • An annual training budget of €2000 gross to support your professional development;
  • 25 vacation days (based on a full-time contract);
  • 8% holiday pay;
  • An entrepreneurial and sustainable environment that offers growth and development opportunities;
  • Daily free freshly prepared lunch at the Rotterdam and Amsterdam offices;
  • A new laptop and phone;
  • An international, dynamic and enjoyable working environment.


Are you interested in this role and does it fit your profile? Then please send your resume via the application form on this website. Do you have any questions? Email Danielle at: or call 06-51887767.

Lees meer

Maak het verschil
en solliciteer!

Wat gebeurt er na
je sollicitatie?

Vragen over de

Stuur een bericht
en ik help je
graag verder.

Danielle Heerkens - de Lange

Danielle Heerkens - de Lange


Kun je de geschikte vacature niet vinden?

Meld je aan voor een Jobalert en krijg per e-mail bericht zodra de vacature beschikbaar komt.