Description of the role

Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands, Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. They create and deliver sustainable product innovations in kitchen appliances, coffee, climate care, garment and floor care. 

We aim to find in you the new Go-to-Market Manager in the Kitchen Life team, which is part of the Global Marketing Team, based in Amsterdam. As go-to-market Manager Kitchen Life you lead the go-to-market strategy for new product introductions and ensure content strategies and execution are aligned with marketing targets. You are responsible for content creation related to new product introductions, always on campaigns (social media/app), commercial moments & sustainability. You collaborate with agencies, marketing and design teams to plan and develop content, style and layouts that meet global quality standards and align with the brand/ content strategy. You lead and manage the overall creative agency roster, oversee content creation related to product introductions (special projects) and provide toolkits (playbooks) to markets and incorporates feedback into future creation. Also, you provide guidelines for adaptation and localization. 

Other responsibilities are:

• Validate consumer insights and develop the consumer strategy
• Monitor content usage, reach and impact by tracking KPIs 
• Manage local app content based on global content guidelines to secure locally relevant app experience

In this position you do not manage a team.

About the organization

Versuni markets a portfolio of iconic domestic appliance (household) brands. The company started as Philips Domestic Appliances, a business division of Royal Philips. In September 2021 it became a standalone company and in February 2023 the new company name Versuni was announced. Versuni is proud to build on 130 years of legacy. Over 6,400 employees are working together globally. Versuni's purpose is to turn houses into homes. The Versuni company name puts a new spin on a powerful word – UNIVERSE. No matter where you live, we all have a need for home. With more than a million loyal customers and products represented in more than 100 countries, Versuni's talented teams discover, design and deliver solutions that improve consumers’ lives at home.

This organization is committed to making conscious choices in everything they do. Their ambition is to lead the way towards a circular economy for electronics by creating products with repairability in mind, fit to be refurbished and repaired and reused again. By 2025 they aim for 100% of our products to be designed in line with our EcoDesign requirements.

The ideal candidate

The ideal candidate has 8-12 years of experience in communication strategy or go-to-market strategy. You have strong expertise in translating consumer insights into creative concepts and content. You are a true business partner for internal stakeholders (brand management, product management, markets) and external (creative) agencies/studios. You are experienced in developing creative briefs and challenging all parties to achieve the best propositions, campaign assets and toolkits. 

Furthermore, you are; 

• strong in stakeholder management, empathetic
• results-driven, with a very good eye for details
• fluent in English

Versuni values diversity, and has a multi-functional and diverse team, with different points of view, different ways of thinking and new capabilities to strengthen.

How will you make the difference?

You are strong in translating customer insights and new product features into an innovative communication strategy, creative concepts and campaigns. 

Remuneration

Versuni creates a great place to work for people who share their passion for turning people’s houses into homes, with teams as diverse as the homes they care for. Versuni has a huge growth ambition, so you can grow together and support each other and get to create your own career. Versuni offers a competitive salary and an attractive remuneration package, including for example;

• annual incentive
• flex Pension plan and collective discount on health insurance
• personal development & care days and volunteering day
• hybrid model – 2 days possible to work from home.

Apply for this position

I would be more than happy to get in touch with you when you see a possible fit between your personality, experience, ambitions and the role. Please apply through this page and/or reach out to me via manonboer@weknowexecutives.nl