C-level & VP

Chief Commercial Officer (CCO),
Chief Marketing Officer (CMO),
Chief Growth Officer (CGO),
Chief Customer Officer (CCO #2 – customer focus),
Chief Revenue Officer (CRO),

Chief Digital Officer (CDO)/Chief Data Officer,
Chief Experience Officer (CXO), VP Retail Media / VP Marketplace. 

Bedrijven benoemen steeds vaker één eindverantwoordelijke voor growth, revenue of de totale klant­beleving. 

Directie & Management

Director / Head of E-commerce, Director / Head of Digital, Director / Head of Marketing, Director / Head of Growth & Acquisition, Director Retail Media / Marketplace, Director Category Management, Director Omnichannel / Customer Experience, Director CRM & Loyalty, Webshop / E-commerce Manager, Growth/ Performance/Paid Media/Affiliate/Influencer/Social Media Manager, Marketing Automation Manager, Digital Analytics Manager, Product-led Growth Manager, Amazon Marketplace Manager, Retail Media Manager (Bol, Zalando), AI Marketing Manager, Gen-AI Lead. 

Functies verschuiven van kanaalgericht naar waardeketen-gericht: marketplaces, retail media, product-led growth en AI/automation zijn nu de trekkers van budget.

Data & Analytics

Marketing / Web / Digital Analyst, Marketing Data Scientist, Conversion Rate Optimisation (CRO) Analyst, Customer Insights Lead, AI Prompt Engineer, AI Prompt Marketeer, Business Analyst.

Tech & Automation

Marketing Technologist / Martech Engineer, Salesforce Marketing Cloud Specialist, HubSpot / Marketo Specialist, Personalisation.

Performance & Growth Specialist

SEO / SEA / Paid Search Specialist, Retail Media Specialist (Amazon, Bol.com), Paid Social / TikTok Ads Specialist, Display & Video 360 Specialist, Affiliate Marketing Specialist, Growth Marketeer / Growth Hacker, Performance Marketeer.

CRM, Lifecycle & Loyalty  Specialist

CRM / Email Marketeer, Lifecycle Marketing Specialist, Retentie Marketeer, Loyalty Program Manager, Customer Journey Specialist. 

Content, Brand & Community Specialist

Content Specialist / Content Strategist, Social Media Marketeer / Community Manager, Influencer Marketing Manager, Creator Partnerships Lead, Short-Form Video Producer.

E-commerce & Marketplace Operations

Marketplace Specialist / Consultant, Amazon Advertising Specialist, Bol.com Category Lead, Product Content Manager (PIM/DAM), Online Merchandiser / Category Manager, Webshop Specialist / Online Shopmanager.

Search Insights & Competitive Analysis Specialist

Search Visibility Analyst / Keyword Gap Researcher, SERP Feature Optimisation Specialist, Rank Tracking & Reporting Analyst, Competitive Link Profile Researcher, SEO Data Scientist.