Description of the role

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The positioning of CARU containers is in place and needs to be translated into marketing strategies and initiatives. The Head of Marketing takes ownership of the global brand and marketing strategy, plans and performance. Digital channels, social media and content will play a substantial role. You build a global brand and work with a small production team in Rotterdam (a content marketeer and a designer) and a flexible workforce of high- end creative ( campaign) agencies, a social media agency, and freelance copywriters. You decide on channel & campaign strategy with a strong focus on Thought Leadership. Furthermore, together with the (new to hire) sales marketeers in Boston, Brazil and Europe you will co-create a sales enablement strategy. Lead generation (both on and offline) and segmented go-to-market plans are at the core of lead generation. You make sure that best practices and local initiatives are made scalable for all countries. Also you will set up and roll out a (digital) lead generation strategy. Since sustainability is at the core of CARU's proposition (and actions), you are a profound sparring partner for the sustainability officer. 

You will play an important role in the development of CARU's web platform to make sure the new brand positioning and desired customer journey(s) are accommodated. The implementation of online marketing will go hand-in-hand with this development. Together with your team, you optimize along the way, by setting clear goals  collect learnings and measurements. At CARU people are really curious to develop new business opportunities and keep it simple, no nonsense and hands-on. You can create and develop your own job in a way that you can really “own it”.

About the organization

CARU containers is a global container trader with Dutch grassroots. Founded in 2000. Making buying, leasing and renting containers easy. CARU operates with small entrepreneurial teams all over the world (US, Latin-America, Germany, Singapore, Czech Republic, Benelux, Sweden… and still growing). The global team is located in Rotterdam, the mainport of Europe. CARU defines itself by shaping the container trading industry, CARU continuously looks for improvements and opportunities and new business models. This company is ambitious to stay the world leader of selling, renting and leasing used containers worldwide, and aims for a double digit growth in the end-user market (logistics, construction). In order to do so, they also focus on becoming the best digital connected container company and using data to optimize supply and demand, as well as an excellent customer experience. At the same time CARU is serious about sustainability. They believe in a sustainable container industry, without empty containers. Connecting people and products. Creating communities with strong partnerships and sustainable relationships. This makes their culture result- driven and warm-hearted at the same time. CARU containers want to be a certificied B Corporation by early 2024. 

The ideal candidate

You are an entrepreneurial, brand-minded marketing manager with experience in a B2B environment (> 6 years). Preferably you have gained this experience at international (trading) companies and/or scale-ups. You can be strategic and hands on at the same time and at your best in the triangle Marketing - Sales - Customer Experience. When setting up distinctive (sales) marketing campaigns, you combine clear data with creativity. You know a solid storytelling strategy is the base for (on- and offline) lead generation and a segmented approach.   

In these personal characteristics you recognize yourself in;

• No-nonsense, energetic, pragmatic;
• Sustainability is at the core of who you are;
• At your best in a dynamic, changing environment.

You are fluent in English and Dutch and you have strong stakeholder management skills. 

How will you make the difference?

As an experienced no-nonsense (B2B) Marketing Manager with an entrepreneurial mindset you can bring vision and execution power to this growing, international organization. 

Remuneration

As a global though relatively small and not hierarchic company, CARU has an outspoken culture. Caring about people is deeply rooted in their dna and is one of the 4 C-principles: CARE (solidarity) - CURIOSITY (personal and career development) - COMMUNITY development (wellbeing, planet, fun and connection) - CONTRIBUTION, CASH (AND ...;) (salary and fringe benefits). CARU offers a more than competitive salary, personal development budget and help on special personal occasions. 

Important other benefits are:

• Annual personal training budget of 5000 euro per year;
• Free coaching, sports facilities and haptonema at the office
• Bonus up to 2 months of salary
• Hybrid working
• Mobility arrangements

Apply for this position

I would be more than happy to get in touch with you, when you see a possible fit between your personality, experience, ambitions and the role. Please apply through this page and/or reach out to me via manonboer@weknowexecutives.nl