Vacature Senior Brand Manager at Versuni (former Philips Domestic Appliances)
Description of the role
Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands, Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. They create and deliver sustainable product innovations in kitchen appliances, coffee, climate care, garment and floor care.
We aim to find in you the new Senior Brand Manager, part of the Global Brands & Marketing Strategies team, based in Amsterdam. As Senior Brand Manager, you set, drive and govern brand execution guidelines and global brand licensing compliance of Philips, Saeco, Gaggia, Walliita and Preethi (or any new brands). You are responsible for creating a consistent and differentiated brand strategy and experience across products, solutions throughout the customer journey. Also, you set direction for overall brand communication in line with the strategy (creation of brand books). You educate and inspire the global teams and all markets.
Other responsibilities are:
- develop and update brand execution guidelines
- direct category marketing and lead multi-brand planning across key brands
- negotiate and manage brand licensing agreements, global sponsorships and endorsements
In this position you do not manage a team.
About the organization
Versuni markets a portfolio of iconic domestic appliance (household) brands. The company started as Philips Domestic Appliances, a business division of Royal Philips. In September 2021 it became a standalone company and in February 2023 the new company name Versuni was announced. Versuni is proud to build on 130 years of legacy. Over 6,400 employees are working together globally. Versuni's purpose is to turn houses into homes. The Versuni company name puts a new spin on a powerful word – UNIVERSE. No matter where you live, we all have a need for home. With more than a million loyal customers and products represented in more than 100 countries, Versuni's talented teams discover, design and deliver solutions that improve consumers’ lives at home.
This organization is committed to making conscious choices in everything they do. Their ambition is to lead the way towards a circular economy for electronics by creating products with repairability in mind, fit to be refurbished and repaired and reused again. By 2025 they aim for 100% of our products to be designed in line with our EcoDesign requirements.
The ideal candidate
The ideal candidate has > 10 years of experience in (Brand) Marketing, preferably having worked with/for multiple brands. You are strong in building inspiring stories for brands and consumers. You are a true brand ambassador, sparring partner for C-level and the go-to person for all brand-related questions. Furthermore, you build and nurture effective relationships across the organization by developing strong collaboration with market peers and global teams.
Also you recognize yourself in this;
- experienced in building & creating brands
- having worked for a multi-brand organization
- good understanding of multichannel strategies
- fluent in English
Versuni values diversity and has a multi-functional and diverse team, with different points of view, different ways of thinking and new capabilities to strengthen.
How will you make the difference?
Building and managing brands is your passion. You are a true brand creator and inspirator!
Versuni creates a great place to work for people who share their passion for turning people’s houses into homes, with teams as diverse as the homes they care for. Versuni has a huge growth ambition, so you can grow together and support each other and get to create your own career. Versuni offers a competitive salary and an attractive remuneration package, including for example;
- annual incentive
- flex Pension plan and collective discount on health insurance
- personal development & care days and volunteering day
- hybrid model – 2 days possible to work from home
Apply for this position
I would be more than happy to get in touch with you, when you see a possible fit between your personality, experience, ambitions and the role. Please apply through this page and/or reach out to me via email@example.com